Notes from the marketplace trenches.
No fluff, no recycled LinkedIn takes — just what we've learned running ads, listings and P&Ls for Indian D2C brands on Amazon, Flipkart and Meesho.
Amazon India seller fees explained (2026)
Every deduction before you get paid — referral, closing, weight handling, FBA and the 18% GST nobody budgets for — with worked examples.
Read postFlipkart commission rates 2026: a category-by-category breakdown
Commission, collection, fixed and shipping fees explained category by category — plus the rate-card changes that quietly turn SKUs unprofitable.
Read postThe 90-day Amazon India launch playbook
A sequenced 4-phase launch system — pre-launch, foundation, acceleration, defend & scale. The plan we run for every new SKU.
Read postAmazon vs Flipkart vs Meesho in 2026
Three-way fee comparison plus the category cheat sheet — net payout, ad reach, returns, and where each marketplace really wins.
Read postFBA vs Easy Ship vs Self-Ship: which wins in 2026
We modelled 50+ SKUs across all three. The fulfilment math by weight, price band and category — and the rule of thumb for picking.
Read postSponsored Products vs Brands vs Display: where each rupee goes
Most India sellers run 90% of spend through SP and wonder why ACoS won't budge. The allocation framework we run by stage.
Read postWhy your Amazon ACoS is lying to you
ACoS is the most-watched, least-useful number in Indian marketplace ads. The metric stack we actually use to decide where to spend.
Read postThe ₹1,000 sweet spot: the zero-commission margin rule
Most sellers price by gut. The smartest ones price around the marketplace fee cliff at ₹1,000. The math, the trap, and the playbook.
Read postRun the numbers yourself.
Reading is good; modelling your own SKU is better. Our free Amazon, Flipkart and Meesho fee calculators do the math in seconds.
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