Launch playbooks
The 90-day Amazon India launch playbook: from listing live to first 1,000 reviews
Sequenced 4-phase launch system. Pre-launch, foundation, acceleration, defend & scale. The plan we run for every new SKU.
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No fluff, no recycled LinkedIn takes. Just what we've actually learned running ads, listings, and P&Ls for Indian D2C brands and marketplace sellers.
Sequenced 4-phase launch system. Pre-launch, foundation, acceleration, defend & scale. The plan we run for every new SKU.
Three-way fee comparison plus the category cheat sheet. Net payout, ad reach, returns — and where each marketplace really wins.
We modelled 50+ SKUs across all three. The fulfilment math by weight, price band and category — and the rule of thumb for picking the right one.
Most India sellers run 90% of spend through SP and wonder why ACoS won't budge. The allocation framework we run by stage.
ACoS is the most-watched, least-useful number in Indian marketplace ads. Here's the metric stack we actually use to decide where to spend.
Most sellers price by gut. The smartest ones price around the marketplace fee cliff at ₹1,000. Here's the math, the trap, and the playbook.